A Multinomial Logit Model of Consumer Perceptions for Biotech Food Labeling by Jae-Hwan Han and R.Wes.Harrison
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Consumer Valuation of the Second Generation of Genetically Modified (GM) Foods with Benefits Disclosure by Jae-Hwan Han and R.Wes.Harrison
Consumer Valuation of the Second Generation of Genetically Modified (GM) Foods with Benefits Disclosure. Jae-Hwan Han and R.Wes Harrison, Louisiana State University. Employing contingent valuation method (CVM), the study explores whether or not consumers’ risk/benefit beliefs and knowledge about GM foods affect their behavior as measured by willingness to pay (WTP) a premium for GM beef with be...
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